So, my old pal Principal Jon Cohen, who hired me a few years wback to create the school mascot & new logo for Red Bank Elementary School, is Principal at a new school, Woodcrest Elementary. And so he asked me again to design a new logo and mascot for his new school. This time the mascot is a shark. As I found out when I started sketching him out, it's super hard to create a friendly little kid version of the planet's most feared predator. Here are a few of my initial roughs that didn't quite make the cut:
It took a while until he was finally starting to look fun and kid-like.
Then I also thought every good nautical cartoon character has a decent sailor hat, right?
So, in the final pencil sketches, I tried a few out on him.
The sailor hat was the winner! So I cleaned him up (no nostrils!):
Then added some color:
And then I designed a new Woodcrest logo, using elements requested by the client, like the squeezed text shape with the bite taken out of it and the bubble background. And here's the final version. Last I heard, everyone loves him, including the President of PTA! WHEW!